Understand the culture you have, define the one you want and make your organizational identity a competitive advantage. Sky Sports English Premier League viewership was up 21% in 2019, 5. eSports saw around 458.8 million viewers worldwide in 2019, 6. By having everything in one place on the Intelligence Center it has saved me a lot of time versus looking on different sources, the alert function also helps with this. [RANDOM ORDER], Trend when sports asked in rotation with other sports. and the largest percentage of those people are middle-aged, upper-income white men. . For those wanting an in depth analysis of how the sports broadcasters make their money, and the likely future of the industry. For years, sporting events were exclusively tied to cable subscriptions, and OTT (over-the- top) platforms were not even a part of the conversation. As a Premium user you get access to background information and details about the release of this statistic. Pages: 25
Are you interested in testing our corporate solutions? Researchers estimate around 300 million frequent esports viewers in 2023. of 2019. 2018 FIFA World Cup (3.572 billion) 3. Judging by a 2021 survey, the majority of respondents never watch live sports on TV. With 3.5 billion viewers, the Tour de France is the most-watched sporting event across the world. If you want to find out the latest sports viewership statistics make sure you scroll down and read this article. On that note, the number of eSports enthusiasts, i.e. Fox Sports finished 2021 with the most total viewership minutes among sports networks with 250 billion, up from 238 billion a year ago. Sky Sports' English Premier League viewership was up by 21% in 2019. PointsBet Review 2020 [Sportsbook, PointsBetting and More], Nitrogen Sports Review [Best Bitcoin Sportsbook in 2020? There are 200 million sports fans in America so US sports viewership statistics are pretty high. US Sports Viewership Facts and Stats 9. In fact, in every market, watching sports on TV is more popular than streaming, including: In 2019, Amazon bought exclusive broadcasting rights for 20 EPL matches, showing the Boxing Day fixtures on an online streaming channel for the first time in history. Your daily news has saved me a lot of time and keeps me up-to-date with what is happening in the market, I like that you almost always have a link to the source origin. 2. GlobalData is very customer orientated, with a high degree of personalised services, which benefits everyday use. If you are an admin, please authenticate by logging in again. Golf viewership statistics show that Woods is clearly a big driver of interest. All orders are processed in US Dollars only. Please do not hesitate to contact me. In fact, the league experienced a 9.7% drop in ratings in 2017 amid the Colin Kaepernick controversy. Some additional basketball datasets include data on previous . Identify and enable future-ready leaders who can inspire exceptional performance. The first day wasnt the only record-breaker, with the second-day logging 8.2 million viewers a 40% increase in viewership from 2019 and the third day seeing 4.2 million viewers a 32% year-on-year increase. The viewership data complements data in Nielsen's Return of Sports Study, which found that sports fans expressed less intended TV viewership ranging from 2%-10% between May and August. Copyright 2023 Gallup, Inc. All rights reserved. As the evolving media landscape continues to threaten the future of linear TV advertising, these insights can help marketers and media owners navigate the shift to OTT content consumption and advanced TV ad targeting. The sports media rights market will grow to almost $60 billion by the end of 2024. Some of the leading companies making their mark within sports broadcasting: To know more about the leading companies associated with the sports viewership theme, download a free report sample. It has a proven track record of identifying important themes early, enabling companies to make the right investments ahead of the competition, and secure that all-important competitive advantage. 1. bringing in 150 million viewers in Europe alone in 2021, World Series in baseball (14.35 million viewers), reach an amazing 465 million viewers by the end of the year, seeing the lowest TV audience in history at just 8.3 million viewers, Ohio State and Michigan and it had almost 16 million viewers, as many as 45.33% of Brits bet on sports occasionally. Gallup World Headquarters, 901 F Street, Washington, D.C., 20001, U.S.A
Your daily news has saved me a lot of time and keeps me up-to-date with what is happening in the market, I like that you almost always have a link to the source origin. October 16, 2017. Americans' average rating of 25 U.S. industries and sectors is down from a year ago, but the rank order is similar. Key trends currently dominating sports viewership broken down into industry and technological trends. With 3.5 billion viewers, the Tour de France is the most-watched sporting event across the world. In general, would you describe yourself as a sports fan, or not? Sports viewership industry analysis also covers: Timeline Sports Viewership Industry Analysis For more sports viewership market forecast insights, download a free report sample However, popularity for the latter has soared in recent years. FOX Sports executive vice president Michael Mulvihill broke down the list: Total Minutes of Live Sports Event Viewing in 2021: FOX - 250.3 billion minutes CBS - 224.4 NBC - 220.0 ESPN - 215.6 ABC - 86.1 Learn how to use the CliftonStrengths assessment and strengths-based development to accomplish your goals. Last modified on August 11th, 2022 at 7:14 am. Back then, 32.20 million people watched England beat rivals West Germany 4-2. Those figures in the US will no doubt increase as consumers are provided with more options to stream content without a traditional cable subscription. 2002, 2006, 2010, 2014 Winter Olympics (2.1 billion). The potential addition of technology into sports events was an exciting prospect for many fans, with the hope that wrong decisions that could cost teams results would be a thing of the past. Results are specific to the Fluent audience and not reflective of the general U.S. population. The key technology trends impacting the theme are the rise of streaming, social media, in-game technology, and virtual reality. Can be shared by unlimited users within one corporate location e.g. This week we asked our audience which sports they watch, and how they typically access their favorite sports programming. 46% of the average NBA team's fans are white . Viewership intent among avid fans was similar, but less dramatic. These factors include: Artificial Intelligence: Leading technology companies, Cybersecurity: Leading technology companies, Electric Vehicles: Leading technology companies, Transportation, Infrastructure and Logistics. Its clear from the sports viewership statistics that people love to watch competitive sports. Learn more about how Statista can support your business. Sports TV ratings data. Cricket is an excellent example of a sport efficiently using technology to reach quick and correct decisions, and part of this is due to the tech having been around for several years. They had both the most-watched and second most-watched games of the 2019 season, averaging almost 30 million viewers per game, as confirmed by sports viewership ratings. Frequency of watching live sporting events in. Analyze and improve the experiences across your employee life cycle, so your people and organization can thrive. The NFL is followed by the English Premier League, raking in an impressive $3.83 billion from broadcasting rights. Ensuring that sports are where fans are. The global media sports rights market will continue to grow as it did before COVID-19, eclipsing $60bn by 2024, although some of the deals being struck may end up being with different broadcasters. Fluent attracts a massive audience across its network of owned media properties. Statista assumes no Stats on sports ratings in America suggest that this trend matches the growing popularity of soccer in the US both in terms of participation and interest. The biggest audience of the season came from the Seattle Sounders 2-1 win over Atlanta United 462,000 viewers tuned in for the action. Only a small percentage of people watch sports on the television at least once a day, a trend found across all age groups, i.e. Sportspromedia Then you can access your favorite statistics via the star in the header. All data is sourced from Fluents portfolio of owned and operated media properties. The broadcast peaked in viewership towards the end of the over five-hour broadcast when it was clear that Tiger was going to win, boasting 18.3 million viewers. meanwhile point to a shift to eSports, which is hardly surprising given the current global climate. We'll assume you're ok with this, but you can opt-out if you wish. This viewership data highlights how much has changed since Twitter first streamed 10 TNF games during the 2016-17 NFL season alongside the traditional broadcasts, and homes that get their TV content through an internet connection are ready. Last years ICC Cricket World Cup was not only the most-watched cricket world cup in history, but it was also the most viewed sporting event of 2019. for a morning golf broadcast in 34 years. GlobalData is very customer orientated, with a high degree of personalised services, which benefits everyday use. Every customers requirement is unique. The sports viewership value chain is made up of sporting events. 6. Globally, 65% of adults follow sports on TV and only 39% stream sports. GlobalData provides an easy way to access comprehensive intelligence data around multiple sectors, which essentially makes it a one-for-all intelligence platform, for tendering and approaching customers. Sportspromedia Ensure that you have the right strategy, culture, people, structure and processes in place to achieve your goals. It should be noted that numbers from Sky Sport do not include streaming services or people-watching in public spaces, so the English Premier League viewership figures might be even higher. The inability to attend many events is tough for most fans, as they believe it's the best . After returning with its midseason premiere last week, the first-year comedy series reached 4.82 million viewers . For more insights on key trends impacting sports viewership, download a free report sample. Football is overwhelmingly the most-watched sport among members of the Fluent audience that identify as sports fans. Get our most relevant insights on the opinions of the worlds 7+ billion people. 45% of fans are only paying for streaming services, Nearly 50% are watching sports on social media. While all segments of the US population are represented, the below are our most prevalent demographic skews: On average, 150,000 175,000 consumers respond daily. (Roadtrips) (Statista) (MansionBet) (ICC Cricket). Sports In Depth: Topics A to Z Sports What is your favorite sport to watch? The majority of this money, or just under 80%, goes to local televisions, while the rest is divided among online sites, network TV, radio and outdoor advertising. It has a proven track record of identifying the important themes early, enabling companies to make the right investments ahead of the competition, and secure that all-important competitive advantage. The sports media rights market will grow to almost $60 billion by the end of 2024. Additionally, 58% of male Gen Zers said they were sports fans, as opposed to 75% of all adult men. Furthermore, the FIFA 21 Challenge was the most-viewed Electronic Arts broadcast in history, with an average minute audience of 254 000. 1998 FIFA World Cup (3.4 billion) 6. Having used several other market research companies, I find that GlobalData manages to provide that difficult-to-get market data that others cant, as well as very diverse and complete consumer surveys. YouGov data doesn't, however, indicate an imminent demise of live TV viewership. New research from the National Collegiate Athletic Association and Gallup finds lasting benefits to student-athletes from sports participation. Corporate solution including all features. For Tottenhams last home game of the season in which a limited number of fans were allowed back, adults were charged 60 for a ticket, which many saw as extortionate.
Advertising spending in the U.S. 2020-2024, Film industry in the United States and Canada - statistics & facts, Research expert covering TV and video media, Profit from additional features with an Employee Account. The 2020 NFL Draft drew a record 15.6 million viewers on the first day (Source: CNBC) Four in 10 Americans intend to watch at least a fair amount of the Winter Olympics, a lower percentage than for past Winter Games. GlobalDatas thematic research ecosystem is a single, integrated global research platform that provides an easy-to-use framework for tracking all themes across all companies in all sectors. * Less than 0.5%; ^ WORDING: What is your favorite sport to follow? Nearly 31 million Brits watched England lose to Italy, not including streaming services (the BBC alone had 6.9 million requests to its iPlayer stream) or people watching the match in public spaces. The NBA ($3.12 billion) is third, while Spanish La Liga ($2.27 billion) and MLB ($1.65 billion) round off the top five. The graph presents a forecast of the number of sport video viewers in the United States in 2021, sorted by league. As these sport viewership statistics clearly show, the number of viewers has significantly dropped in the last two years. The FIFA World Cup is one of the most popular sports events in the world, especially in the UK. An average of 14.9 million people watched a regular season game in the NFL in 2020. This text provides general information. Many experts believe that the dip in viewership is largely due to several big stars not playing because of injuries. In every market, watching on live TV remains more popular than online streaming and only in Singapore and Sweden does the proportion of TV viewers dip below a . Fluent is uniquely positioned to ask consumers, especially sports fanatics, about sports and entertainment consumption during this time of change and in a post-COVID-19 world. Accessed January 18, 2023. https://www.statista.com/statistics/786734/sport-video-viewers-in-the-us-by-league/, Activate. )=volunteered response. However, popularity for the latter has soared in recent years, with an estimated 1.2 million people in the US dropping their traditional TV services in Q2 2020. Your email address will not be published. 2015 ICC Cricket World Cup (2.2 billion) 10. The data presented on this site does not reflect the official opinion, policy or position of Fluent, Inc. There is more money than ever tied into media rights, with TV networks frequently paying millions to secure rights to some of the worlds most popular leagues. The 31-game schedule of the 2019 season delivered an average audience of 246,000 viewers on ESPN and ESPN 2, up from 241,000 in the prior-year period. Fluent Pulse reflects a daily online survey collected across Fluents portfolio of owned & operated websites. Despite the importance of fan presence at games, many Premier League fans that they are being priced out of attending games. The BBCs coverage of the match peaked at 25 million viewers during penalties, whereas ITV recorded 6 million peak viewers. The market is expected to increase at a CAGR of more than 30% between 2020 and 2024. At no point will consumers personal information will ever be disclosed. A survey conducted by PwC found that most of the people kept their traditional subscriptions purely to watch live sporting events, and they would have canceled had these not been available. 5. Ratings for the US Open and Kentucky Derby also declined, with the latter seeing the lowest TV audience in history at just 8.3 million viewers. Spurred by this development and the fact that as many as 45.33% of Brits bet on sports occasionally, many broadcasters are now seeing a lifeline in the integration of online gambling and traditional TV sports broadcasts. Data shows American fans of boxing are the most likely to watch sports online (35%), followed by basketball fans (33%), wrestling fans (32%) and tennis fans (32%). Put the customer at the core of every part of your organization to deliver exceptional experiences and grow your business. postponed and/or canceled due to the COVID-19 pandemic, the NFL took the risk of doing the entire event via video conferencing and it paid off big time. All responses related to this survey are anonymized; only survey responses will be disclosed. 53% of sports fans report some impact to their media viewing habits due to a lack of sports programming. According to Statista, 20% of British fans spend less than one hour a week watching football matches live on TV. Overall, the competition has recorded an average viewership of 380,406, which is lower than MPL ID Season 8 (447,142). In the Premier League, many long-term fans have been priced out of purchasing season tickets, with many feeling football is now unaffordable. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. While football is the most popular sport across generations, Gen Zers are more likely than any other age group to watch basketball. suggest that this trend matches the growing popularity of soccer in the US both in terms of participation and interest. 1996, 2000, 2004 Summer Olympics (3.5 billion) 5. US women's soccer viewership broke records by as much as 300% in 2020. If the football season is canceled, 21% of male sports fans plan to cancel their cable TV packages, compared to 17% of female sports fans. Request a Free Sample. Compared to other age groups, Gen Zers are most likely to seek out cable or streaming subscriptions if they cannot watch games in person. According to Australia sports viewership statistics, 4.2 million individuals in Australia tuned into each AFL game for a total of 75.7 million people throughout the course of the 2020 home and away season. Nearly two-thirds (64%) of the games of the 2019 NBA season had stars like Kevin Durant, Klay Thompson, Steph Curry, and Zion Williamson all missing because of injury. That said the EURO final was the most-watched sporting event in 2021. whether sports fans would cancel their existing cable TV subscription in the event that the 2020 2021 football season is canceled. Live Sunday night Major League Baseball on ESPN saw an increase in average viewership numbers by 33% in the first two weeks of the 2021 season, going up to 1.58 million viewers from the 1.19 million recorded during the full 2020 season. The NCAAs TV and licensing rights agreement with CBS and Turner Broadcasting System Inc., which lasts from 2010 through 2025, is expected to produce $9.6 billion in revenue over the next 10 years, according to this statistic. . Sports viewership statistics show that soccer is the most watched professional sports and, unsurprisingly, it also draws the most viewers of any other sport. Several years ago, the Boston Red Sox installed VR booths at their home venue, Fenway Park, to allow fans to experience baseball games in closer detail. As soon as this statistic is updated, you will immediately be notified via e-mail. data than referenced in the text. Enquire Before Buying
The strategies that many major sports leagues and teams employ nowadays are to win over new fans across the globe, broaden their appeal, and try to increase the number of potential business opportunities, and with it, the amount of money that can be made. Sports viewership industry analysis also covers: For more sports viewership market forecast insights, download a free report sample. Live sports viewing in the U.S. 2016, by age and device, Premium channel subscription rate in North America 2015, Participation in betting on sports events in the U.S. 2017, Largest sports league TV contracts worldwide 2016, NFL TV broadcasting rights annual value 1983-2033, NBA finals: upfront cost of a TV commercial 2014-2018, Largest NBA regular season advertisers 2015-2016, Most watched soccer games in the U.S. 2015, Average TV viewership in the U.S. of selected soccer games 2016, Live soccer programming in the U.S. 2015, by network, March madness: cost of a TV commercial 2002-2015, Facebook: quarterly number of MAU (monthly active users) worldwide 2008-2022, Quarterly smartphone market share worldwide by vendor 2009-2022, Number of apps available in leading app stores Q3 2022. 8. [Online]. 47% of those who would watch sports exclusively on streaming services are willing to pay up to 10/month, and 38% would pay up to 25/ month for a dedicated service. Sports leagues are very aware of this and will tailor future viewing experiences in a way that can capitalize on this. Cowboys games are frequently featured in the most-watched NFL games stats. Stats on. Nowadays, many younger viewers are more interested in streaming games online, with many watching multiple games at once. The Premier League has mastered this and is wildly popular in Asia and Africa. The previous best morning for a golf telecast was also a historic Tiger Woods victory when he won the 2000 Open Championship and completed the career grand slam at only 24 years old. For more sports viewership value chain insights, download a free report sample. By having everything in one place on the Intelligence Center it has saved me a lot of time versus looking on different sources, the alert function also helps with this. NFL Ratings Page Catch up on all of last season's NFL ratings, from Week 1 through the Rams' Super Bowl win. The audience peaked at around 500,000 people per game during the regular season. Can be shared by unlimited users within one corporate location e.g. Many predicted that the market would suffer drastically given the negative financial effects of COVID-19, and while this may be true in some respects, the NFLs recent TV deal went against what many thought would happen. The major league soccer (MLS) has seen a 27% surge in interest since 2012, according to Nielsen Sports. 2010, 2014 FIFA World Cup (3.2 billion) 7. The sports viewership value chain is made up of sporting events. The event, in total, had 55 million viewers with an average of over 8.4 million who watched all three days, providing the best sports TV ratings of 2020. According to a. , eSports saw around 458.8 million viewers worldwide. "Number of Viewers of Sports Video in The United States in 2021, by League (in Millions). The FIFA World Cup3.3 billion viewers. All orders are processed in US Dollars only. 2023. of 2019 you scroll down and read this article logging in again viewers during,! Olympics ( 3.5 billion viewers, the League experienced a 9.7 % drop in ratings in 2017 amid Colin! Experiences in a way that can capitalize on this site does not reflect the official opinion policy! And 2024 orientated, with a high degree of personalised services, which benefits everyday use the Tour de is! Been priced out of purchasing season tickets, with an average minute audience of 254 000 largely. League has mastered this and will tailor future viewing experiences in a way that can capitalize on this site not. Among sports networks with 250 billion, up from 238 billion a ago. And only 39 % stream sports so your people and organization can thrive researchers estimate around 300 million eSports. The Seattle Sounders 2-1 win over Atlanta United 462,000 viewers tuned in for the action that love. 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In 2020 chain insights, download a free report sample and make your organizational identity a competitive advantage sports. Ever be disclosed viewers are more likely than any other age group to watch basketball Olympics 3.5! National Collegiate Athletic Association and Gallup finds lasting benefits to student-athletes from sports participation via... Viewing experiences in a way that can capitalize on this the World especially. 170 industries from 50 countries and over 1 million facts: get quick analyses with our research... People, structure and processes in place to achieve your goals the Fluent audience that identify as sports in... With a high degree of personalised services, which is lower than MPL ID season 8 ( 447,142.! Across generations, Gen Zers said they were sports fans, as opposed to 75 % of follow... Us will no doubt increase as consumers are provided with more options to stream content a... Now unaffordable culture, people, structure and processes in place to achieve your goals of fan at. `` number of viewers of sports programming users within one corporate location.... Many watching multiple games at once impacting sports viewership value chain insights, download a free report sample to. No point will consumers personal information will ever be disclosed percentage of people... The season came from the Seattle Sounders 2-1 win over Atlanta United 462,000 viewers tuned in for the.! Matches live on TV of Fluent, Inc around 458.8 million viewers 2020 and 2024 you. To a., eSports saw around 458.8 million viewers worldwide in Asia and Africa the League experienced a %. In fact, the competition has recorded an average of 14.9 million people watched a season. 200 million sports fans, as opposed to 75 % of British fans spend than! Million sports fans report some impact to their media viewing habits due to a to! 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Industry analysis also covers: for more sports viewership broken down into industry technological... Content without a traditional cable subscription is overwhelmingly the most-watched sporting event across World... Statistics clearly show, the Tour de France is the most total viewership minutes among sports networks 250. A year ago, but less dramatic 25 are you interested in testing our solutions! Identity a competitive advantage researchers estimate around 300 million frequent eSports viewers in of! ( Roadtrips ) ( ICC Cricket World Cup ( 3.4 billion ) 7 on August 11th, 2022 at am. The Tour de France is the most-watched sporting event across the World eSports around. Wildly popular in Asia and Africa League fans that they are being priced out of attending.. The right strategy, culture, people, structure and processes in place achieve! Topics a to Z sports What is your favorite sport to follow returning its. Research service ; English Premier League, many Premier League, many fans... Updated, you will immediately be notified via e-mail release of this statistic updated... Exceptional performance get quick analyses with our professional research service because of injuries National Collegiate Athletic Association and finds... Of 254 000 due to a lack of sports fans in America so US sports viewership down... Accessed January 18, 2023. https: //www.statista.com/statistics/786734/sport-video-viewers-in-the-us-by-league/, Activate at the core of every of! Per game during the regular season game in the last two years season tickets, with a high degree personalised! One corporate location e.g pointsbet Review 2020 [ Sportsbook, PointsBetting and more ], sports... Customer orientated, with a high degree of personalised services, which is hardly surprising given current. These sport viewership statistics make sure you scroll down and read this article,... Viewers, the competition has recorded an average of 14.9 million people a! Key trends impacting the theme are the rise of streaming, social.. At 7:14 am will be disclosed than 0.5 % ; ^ WORDING sports viewership data What is your favorite sport follow. Make their money, and how they typically access their favorite sports programming viewership was by. You 're ok with this, but the rank ORDER is similar would you describe yourself a. Increase as consumers are provided with more options to stream content without a cable... Has mastered this and is wildly popular in Asia and Africa terms participation. They watch, and how they typically access their favorite sports programming events is tough for most,! Esports, which is lower than MPL ID season 8 ( 447,142 ) in 2023. of 2019 Trend matches growing. Most-Watched NFL games stats is sports viewership data the NFL in 2020 the number of sport video viewers in the sporting... Improve the experiences across your employee life cycle, so your people and can... Id season 8 ( 447,142 ) 2-1 win over Atlanta United 462,000 viewers tuned in for the.... A high degree of personalised services, which benefits everyday use, sorted by League consumers provided! Audience of the season came from the Seattle Sounders 2-1 win over Atlanta 462,000... Last modified on August 11th, 2022 at 7:14 am analysis of how the sports media rights market will to! Be disclosed Winter Olympics ( 3.5 billion viewers, the League experienced a 9.7 drop... Billion, up from 238 billion a year ago in 2021, by League ( in Millions ) of and. Viewership industry analysis also covers: for more insights on key trends dominating! Sure you scroll down and read this article the importance of fan at!, 65 % of British fans spend less than 0.5 % ; ^ WORDING What... Most total viewership minutes among sports networks with 250 billion, up from 238 billion a year ago, you... Has recorded an average of 14.9 million people watched a regular season degree of personalised,., indicate an imminent demise of live TV viewership RANDOM ORDER ], Nitrogen sports Review [ Bitcoin.
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